Video - The Smallest Detail

Aishe Besim

I'd been admiring the work of former Echuca local Beth Morrison for a long time. I thought our first birthday would be the perfect time to approach Beth to create a short film for The Sweet Meadow.

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Bridget Bodenham's studio

Aishe Besim

I've been an admirer of Bridget Bodenham's work for a long time. I first saw her pieces at a Finders Keepers market in Melbourne. There was a huge crowd hovering around her stand and for good reason - her handmade pieces are works of art that have gained a cult following.

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Video - It's Happening

Aishe Besim

After what seems like an eternity, we now have a planning permit! That means renovations can begin on the 1920s cottage at 640 High Street, Echuca.

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Antique Roadshow

Aishe Besim
I have always loved antique furniture, although still living in the family home, I’ve never had a reason to purchase any of it. As soon as I had decided on the space for The Sweet Meadow I knew vintage furniture was the way to go. Modern tables and chairs would just look out of place in the 1920s cottage. Sourcing furniture found in salvage yards, vintage dealers and flea markets also minimises the environmental impact of the store’s creation and ties in with the brand's sustainability values.
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Video - The Photoshoot

Aishe Besim
I had a lot of fun setting up a photo shoot recently for The Sweet Meadow. I take a lot of photos of my food, but I realised I didn't have any print-worthy photos of people sharing food together, which is essentially what this business is all about.
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Colour me happy

Aishe Besim

Colour has a powerful effect on our perception of the world around us. 

I started thinking about a colour palette for The Sweet Meadow months before I had anything ready to design. This would extend not only to the design elements of the brand but also the colour of the plates, cutlery, walls, napkins, benches, coffee machine (seriously) - everything! 

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